UX Design & SEO for SaaS Companies

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About SDB Agency

About Us

We Specialize in Creating Exceptional UX for SaaS Companies

Founded at the start of the Covid Pandemic in 2020, SDB Agency is a studio focused on creating exceptional user experiences for tech products. Our core industries are SaaS, FinTech, and iGaming.

Headquartered in SEA, we help our partners with User Experience, Digital Strategy, and expanding their resources by assembling tech teams in Indonesia.

Featured Work

Easy Crypto

Rethinking CX for the #1 Crypto Retailer in New Zealand

Easy Crypto is the leading crypto retail in New Zealand with the mission of making cryptocurrency accessible and understandable for everyone. Today they serve hundreds of thousands of users and recently had a Series A investment of USD 11.7M.

We have been responsible for all User Experience work for the last two years, where we have made hundreds of design interactions for their website and mobile application.

Easycrypto case study
Vault Digital Funds case study

Vault Digital Funds & Assets

UX Design for Bitcoin Fund and Crypto Exchanger

Vault Digital Funds is a Bitcoin fund in New Zealand, a simple and trusted way for Kiwis to invest in digital assets. SDB Agency advises the Executive Team on User Experience, Conversion Optimization (CRO), and Search Engine Optimization (SEO) matters.

Additionally, we are helping Vault with Product Design and Frontend Development for an upcoming digital assets/crypto exchanger. Our team collaborates directly with the backend engineering team to bring the product to life.


AI-Powered Sports Content Platform with a 10x Organic Growth

APWin is a football statistics and predictions platform with a strong presence in Latin America and Europe. It provides a customized experience to its users by extracting data and discovering patterns based on their interaction with the website.

We have assembled a team of backend engineers in SEA to build the platform from the ground, and our marketing team generated 10x organic growth with intelligent SEO strategies.

APWin Case Study
Adventure Plan Case Study


Management and Data-Driven Tools for Travel Agencies

AdventurePlan is a B2B Mobile and Web App that connects travel agencies with guides. It simplifies the process of planning, inventory management, agreements, and paying their employees. The biggest differentiator is the data gathering tools to improve business decisions, prevent customer injuries, predict successful tours, etc.

We worked directly with the founders from a raw idea to prototyping the whole user experience for the mobile app and web application.

Transform Your Product Into a Remarkable Customer Experience

UX Design & Research

UX Design & Research

Beautiful designs alone don't work. Start making data-driven experiences based on quantitative and qualitative data.

Conversion Optimization

Conversion Optimization

Research, data analysis, A/B testing experiments to increase your sales and find new revenue streams.

Technical SEO & Strategy

Technical SEO & Strategy

Grow organically, get more exposure from search results and increase your customer base with qualified customers.

Branding Collateral

Branding Collateral

From strategy to implementation, our team will design sales collateral to make you stand out from your competitors.

Wordpress Development

WordPress Development

WordPress is the leading CMS, our team can help you with custom Themes, Plugins, API integrations, and Page Builders.

Frontend Development

Frontend Development

Experts using Bulma, a mobile-first scalable CSS framework for web interfaces. It's modular, open-source, and fully customizable.


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If you are seeking a partner that is highly equipped to manage projects to the magnitude of a re-brand, I couldn't recommend SDB Agency enough. Upon acquiring and merging two companies, SDB ensured that deliverables were met on time and executed beautifully.

Aish Narang

Head Of Global Marketing, WDHB

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SDB Agency is one of the best Conversion focused WordPress optimization agencies I have ever worked with. Together we drove close to 8M British pounds in sales to a client in the UK just in the last year by creating bespoke landing pages and running many split tests.

Sugan Mohanadasan

Founder, Basic Gravity AS

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SDB team simply did an (incredibly) great job with the UX design of our apps. As a bonus, we learned that they are business savvy and have an eye for opportunities we hadn't thought of ourselves.

Mats Johannessen

Co-founder, AdventurePlan

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I have been working with SDB for over a year. They have been absolutely incredible to work with. I would highly recommend to anyone looking for high-quality web dev and design. They have always been approachable and quick to respond.

Michael Mercer

Founder, NAVA Pouch